Unlike some older forms of direct marketing, you want your content to provide information rather than being focused entirely on sales. Think about your industry and who you are marketing towards, both in terms of business-to-business (B2B) and business-to-client (B2C). What do they want to know about? What’s new and developing in the field? Do your research and incorporate it into your content.
There’s a variety of different content marketing platforms available for both B2B and B2C purposes. Videos, for instance, are currently very popular, as are e-books and interactive content. When it comes to modern m- and e-commerce, audiences prefer having a special experience when making a purchase; content marketing has to offer them that.
Content marketing requires regular content to both bring back existing clients and drive online traffic. This can be facilitated by issuing regular e-newsletters or e-magazines and scheduling regular blog and web site updates.
Once you determine the demographic of your client base, you can segment your content marketing strategy towards them. This can help you categorize your clients and push content at them more directly. As you release your marketing, pay attention to who is interested in what, then give each person or group more of what they want.
Many advertising and digital marketing agencies are currently stressing the importance of testing multiple content platforms to see how people respond, often over periods as long as six months. This can help you refine your content marketing strategy.
Need solutions to your product fulfillment problems? APS Fulfillment, Inc. has the knowledge and services to make your direct mail and product fulfillment ventures more successful. Contact APS Fulfillment, Inc. by e-mail at info@apsfulfillment.com, visit their web site at www.apsfulfillment.com, or phone at (954) 582-7450.
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