If you’re going to create marketing e-mails, it’s smart to use both text and images. Each has its own guidelines; copy should only be two paragraphs with about eight sentences total, while you shouldn’t exceed one or two images.
Don’t forget to embed a link in your e-mail images to help drive your clients to your site. By doing so, they can click through from the message to the site—an old but effective SEO tactic.
Don’t clog your e-mail direct marketing ads full of links; if you do, your messages will likely be marked as spam. One or two links are sufficient for any e-mail.
Ads have to be designed with a specific structure or hierarchy in mind. For e-mails, this means a headline with a visible call to action and properly formatted paragraphs and sentences.
A lot of companies send out e-mails daily but get no customer response. Why? Usually, it’s because they don’t schedule them correctly. E-mails should be sent out in the morning and on a regular basis; statistics show that readers prefer to see ads first thing in the morning.
Need solutions to your product fulfillment problems? APS Fulfillment, Inc. has the knowledge and services to make your direct mail and product fulfillment ventures more successful. Contact APS Fulfillment, Inc. by e-mail at info@apsfulfillment.com, visit their web site at www.apsfulfillment.com, or phone at (954) 582-7450.
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