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An Ultimate Guide to E-Commerce Shipping, Handling, and Fulfillment

e-fulfillmentThe client orders and pays online, after which you send the product to them. Easy, right?

The truth is that e-commerce shipping fulfillment is a bit more of a complex endeavor than that. Rather, modern e-commerce shipping is about creating a well-maintained experience for clients to receive their products while you profit.

Many people claim to have e-commerce fulfillment down to a science, but you may not be there yet. If you’re unsure about how to execute e-commerce shipping properly, here are the things you need to pay attention to:

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Creating Transparency in Fulfillment

Customer Order FulfillmentWhile a bit of a buzzword, “transparency” is nonetheless an important term, if only because trust is hard to obtain these days. That’s why fulfillment companies have to work hard to create that trust by having some form of transparency in place so customers see that they are legitimate.

Here’s a short list of things to incorporate to create transparency in fulfillment:

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How to Improve Value Shipping in Fulfillment

Shipping FulfillmentWhile it’s true that you have to make sure your fulfillment company’s shipping methods are in top order, there’s also a need to build up your shipping as a valuable branding tool.

Whether they realize it or not, people often see shipping as an incentive for buying product, basing their buying decisions on whether they can get merchandise quickly.

But there is an art to offering “value shipping.” Here are some useful tips and techniques from the experts.

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The Power of Proximity in Fulfillment

Fulfillment and DistributionCoffee giant Starbucks and British supermarket chain Asda almost simultaneously had success with a specific mobile marketing strategy. The concept, called “proximity targeting,” isn’t entirely new, but it is very powerful. Which is why fulfillment houses should use it to their own advantage.

Proximity targeting means creating specific ads for mobile media so when clients access them via their mobile device, they are guided to the nearest location of the particular company. In addition, the ad might make them entitled to a bonus at the physical location.

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5 Fulfillment Lessons from Black Friday

Black FridayBlack Friday 2014 had some interesting results, especially if you run a fulfillment business. Consider the following for your business, especially for when the next Black Friday comes along:

1. There’s No Such Thing as Too Much Prep

Black Friday is all about shopping and you need to be prepared; this means distributing all your direct marketing, both digital and print, well in advance. It’s important to advertise all of your promotions so it’s clear what you’re offering.

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Seasonal Savings in Product Fulfillment

APSFulfillmentIt’s fall and now is the time to refocus on your fulfillment center—and the opportunities doing so provides.

Aside from the usual savings and promotions you could be offering at this time of year, there are also some new fulfillment trends you can take advantage of as well. Here’s all you need to know.


Like the shops putting out harvest displays or cutouts of Santa, your fulfillment marketing strategy has to be holiday-centric.

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How to Meet Client Demands in Product Fulfillment

Demands in Product FulfillmentThe worst thing that can happen in any business, including product fulfillment, is a failure to meet the needs of clients. But what many in product fulfillment don’t know is that there are many tools in place to ensure this never happens and that customer order fulfillment is always met.


Over the last few years, a lot of surveys have been conducted to see where product fulfillment businesses are failing, analyzing everything from online fulfillment to direct mailing services.

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Improving Your Product Fulfillment Business Through Business Analysis

order fulfillment systemsIn product fulfillment, errors are just another part of the business. There are so many parts to a high-functioning product fulfillment business that things are just bound to go wrong at least once along the way.

If this happens to you, you need to be ready to act. By incorporating the philosophy of a business analyst, you can obtain a better idea of how to fix errors in your product fulfillment business and improve the company’s efficiency overall.

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Digital Assistance Programs for Product Fulfillment

Digital Assistance Programs for Product FulfillmentIn product fulfillment, it can be challenging to keep up with current technology. However, this doesn’t have to be a chore. Here’s what you need to know about digital assistance programs that can help make it easier to manage your business and please your clients.


If you’re planning an overhaul of your product fulfillment business’ e-fulfillment services zero in on specific areas where a digital assistance program could improve operations.

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Using Blogs in Product Fulfillment

fulfillment housesBlogs continue to replace newspapers and newsletters to the point that marketing programs at colleges and universities are offering courses on them, as well as the rest of social media. As a fun and creative way for a business to promote themselves, knowledge about how to incorporate a blog into your product fulfillment operations is essential.

Blogging Basics

It’s difficult to say which blog site or interface to use, as each service, such as Blogger and WordPress, has advantages, so research each thoroughly to see which best compliments your business and skills.

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