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In product fulfillment, bigger isn’t always better. While you may see the larger jobs and aspects of your business as bringing in the greater profits, the truth is that the smaller tasks are equally important. Even with the larger business-to-business direct marketing deals, the little things are necessary for success.

The Difference

Many product fulfillment businesses lack an attention to detail for things that may seem small and trivial, yet can mean the difference between a struggling business and a successful one.

Many small communities pride themselves on their independent businesses. This ideology is understandable, as many retail chains appear to lack the heart and individuality of mom-and-pop stores. Modern technology hasn’t helped in this regard, as now you can buy everything online without any human interaction.

However, this doesn’t have to apply to a product fulfillment business. Not only can product fulfillment display a lot of personality, but by showing that quaint humanity to clients, you may be able to generate greater profits.

Bad Press

Public security is a serious concern these days. The media contains daily reports on journalists hacking into celebrities’ phones, morally questionable government spying, and people getting caught in bad situations due to smartphone videos. It’s getting hard to tell if you are being spied on, are the spy, or both. Whatever the case, it’s not a good feeling to know that these situations are happening globally.

Surprise is Good

While walking to the subway, you’re handed a free sample of chocolate or toothpaste. The staff at your local bar give you a free pint on your birthday. Your partner, usually tight-lipped, surprises you with a gift you never expected.

The above scenarios can make even those who don’t like surprises happy. Other scenarios, like discovering a hard-to-find book or CD or a great deal on a quality piece of clothing can mean a feeling of ecstasy with one simple, unplanned discovery.

Getting Away from It All

 First, there was the studio, then the den, the garage, and now the “man cave” or in-house salon. Humans have always gravitated to areas where they can get away, relax, and often focus on something of interest. Be it for pleasure or for purpose, those getaway spaces are areas of fascination and creativity for many, and even now they are actively sought after by a huge portion of the public.

With the digital world being what it is today, such getaway spaces seem to be almost needed.