Coffee giant Starbucks and British supermarket chain Asda almost simultaneously had success with a specific mobile marketing strategy. The concept, called “proximity targeting,” isn’t entirely new, but it is very powerful. Which is why fulfillment houses should use it to their own advantage.
Proximity targeting means creating specific ads for mobile media so when clients access them via their mobile device, they are guided to the nearest location of the particular company. In addition, the ad might make them entitled to a bonus at the physical location.
People have always desired specialty items. And if they’re what people want, it stands to reason that providing them could be a great source of income. As a product fulfillment business that’s already providing products to consumers, offering specialty items doesn’t require too much extra effort. If this sounds like a profitable venture, be aware that there’s certain aspects of offering unique items that differ from selling more traditional items.
