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5 Ways to Improve Your Fulfillment Content Marketing Strategy

E-Fulfillment ServiceContent marketing is quickly becoming the latest business trend and it’s seeing strong results. If your product fulfillment business is having a hard time getting the hang of content marketing, consider these tips to better your understanding and improve your campaigns.

1.  Have Quality Content

Unlike some older forms of direct marketing, you want your content to provide information rather than being focused entirely on sales. Think about your industry and who you are marketing towards, both in terms of business-to-business (B2B) and business-to-client (B2C). What do they want to know about? What’s new and developing in the field? Do your research and incorporate it into your content.

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5 Fulfillment Lessons from Black Friday

Black FridayBlack Friday 2014 had some interesting results, especially if you run a fulfillment business. Consider the following for your business, especially for when the next Black Friday comes along:

1. There’s No Such Thing as Too Much Prep

Black Friday is all about shopping and you need to be prepared; this means distributing all your direct marketing, both digital and print, well in advance. It’s important to advertise all of your promotions so it’s clear what you’re offering.

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