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If you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone.

Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies.

There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015.

Even with the amount of digital media available today, it’s hard to fathom that we now have digital currency systems too. For fulfillment companies, digital transactions mean new opportunities, but also new challenges. Adapting to digital currency systems might take some getting used to, but may be necessary, as it will likely grow into a viable commercial medium–that is, if it isn’t already.

E-Money

Before, money was regulated and handled only by banks and the government. But now, with digital currency, the reach has expanded.

At the end of 2014, the digital marketing experts predicted that visual media will become even more of a prominent marketing tool. This is good news for fulfillment companies as, contrary to popular belief, fulfillment marketing is easy to do.

Here are five techniques to better use visual media marketing in fulfillment:

1. Use Slideshows

A picture is worth a thousand words, which is why quality images of your product line are often enough to generate sales. You can download free, high-quality programs that allow you to upload images of your products and create slideshows that showcase these items. And for the best photos, you might want to consult your supply chain or wholesale companies for the highest quality photos they have.

While cash and checks may still be viable options, if you’re working in fulfillment, you have to employ the best payment tools and options available.

You want to make sure you get paid in the most safe and secure fashion possible, but you also want to give your clients the best means of paying you. Customers appreciate having easy payment interfaces and will be more likely to use your fulfillment company again if they have that kind of flexibility. Below explains how to have options that are secure, easy, and quick.

Fulfillment clients have never been more lucky given the amount of consumer freedom they have. A lot of fulfillment services are scared they will fail to meet this demand, causing clients to go elsewhere. But that’s not the attitude to have. After all, if consumers have such power, why not go the extra mile for them? You’re all about fulfillment, and doing just that is a great way to show how skilled and professional your business is. Here’s what you need to know.

Coffee giant Starbucks and British supermarket chain Asda almost simultaneously had success with a specific mobile marketing strategy. The concept, called “proximity targeting,” isn’t entirely new, but it is very powerful. Which is why fulfillment houses should use it to their own advantage.

Proximity targeting means creating specific ads for mobile media so when clients access them via their mobile device, they are guided to the nearest location of the particular company. In addition, the ad might make them entitled to a bonus at the physical location.

It’s been reported that retail juggernaut Wal-Mart has stepped up its fulfillment solutions in an attempt to go head-to-head with major competitor Amazon.

The times are indeed changing, both for retail and for business-to-business fulfillment. Wal-Mart is now under pressure and they may not come out on top. Either way, some of their new methods should be noted buy other fulfillment centers.

Here’s five things you can learn from Wal-Mart to stay on top of your fulfillment game:

When Steve Jobs passed away almost three years ago, many thought that’d be the end of Apple releasing breakthrough products. But strong legacies survive, and now Apple has released the iPhone 6. This product will affect fulfillment companies in a positive way; it’s just a matter of adapting to new tech. 

Specs

As one might imagine, the new iPhones are a bit different from the previous models.

Current changes in direct marketing are as exciting as ever. With rapid expansions in the field, companies are finding that there are new ways to reach consumer audiences and subsequently profit.

To be taking advantage of these new aspects of creative direct marketing means taking note of popular trends in conjunction with new information. It might seem difficult for those unfamiliar with the finer details of direct marketing, but these practices are usually easy, as well as cost-effective. 

Not even Ian Fleming, the creator of James Bond, could have imagined today’s technology. It seems all members of society now have the cool gizmos that Mr. Bond would have once used to save the world. Seemingly everything is now available in the palm of your hand.

This is the primary aspect of the newest form of online business: mobile commerce, or “m-commerce,” wherein people make purchases on their tablets, smartphones, and other mobile devices. If you have been having issues with e-commerce fulfillment and you’re concerned the addition of m-commerce will only make things more difficult, don’t worry; it’s not that hard to incorporate.