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If you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone.

Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies.

There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015.

If your fulfillment center hasn’t received a decent-sized order recently or your latest direct marketing campaigns have flopped, it may mean the clients are no longer as interested as they used to be.

This can happen to any order fulfillment business. If it happens to yours, client feedback is often what’s needed to make a difference. Qualitative research helps you to assess certain problems and can provide you with the answers you need to improve your business.