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Some businesses do their marketing only one way, and that works for them. However, most fulfillment companies need to market across a variety of channels in order to attract clients.

Luckily, multichannel marketing isn’t difficult once you get the hang of it. Here are five simple ways to improve on it:

1. Use Google Shopping

Formerly known as Google Products, this utility is a tool that sees companies can pay to list their products on Google’s shopping service. This allows users to compare prices, thereby providing useful knowledge about the competition and their marketing techniques.

Black Friday 2014 had some interesting results, especially if you run a fulfillment business. Consider the following for your business, especially for when the next Black Friday comes along:

1. There’s No Such Thing as Too Much Prep

Black Friday is all about shopping and you need to be prepared; this means distributing all your direct marketing, both digital and print, well in advance. It’s important to advertise all of your promotions so it’s clear what you’re offering.

You might think that, as a fulfillment business, mobile apps aren’t of much use to your field. However, with the current increase in mobile-based e-commerce order fulfillment, you might want to think again, as Apps have their benefits.

If you want to create an app for your business, consider the following:

1. Coding

Depending on you and your employees’ skill with digital design, your app may not be created in-house.

Marketing just isn’t what it used to be. Before, a print ad or a flyer might have been all that was necessary to attract customers. But the media has changed, with it, the marketing formats.

Fulfillment companies have had to make concessions as a result. Whereas a business may have once been performing direct marketing through the mail, now their marketing is most likely primarily digital. Now it’s a matter of organization, and by segmenting your marketing, you can better plan and monitor your releases.

When Steve Jobs passed away almost three years ago, many thought that’d be the end of Apple releasing breakthrough products. But strong legacies survive, and now Apple has released the iPhone 6. This product will affect fulfillment companies in a positive way; it’s just a matter of adapting to new tech. 

Specs

As one might imagine, the new iPhones are a bit different from the previous models.

Current changes in direct marketing are as exciting as ever. With rapid expansions in the field, companies are finding that there are new ways to reach consumer audiences and subsequently profit.

To be taking advantage of these new aspects of creative direct marketing means taking note of popular trends in conjunction with new information. It might seem difficult for those unfamiliar with the finer details of direct marketing, but these practices are usually easy, as well as cost-effective. 

The fact is that too many in product fulfillment don’t make the most of the summer season. Yes, enjoying the weather is important, but the season also possesses great business potential. Here’s what you need to know if you’re planning to enjoy summertime success.

‘Tis the Season

In truth, it’s not summer so much that you have to concern yourself with; it’s fall. Even before August ends, you have to start thinking about upcoming fall events: back-to-school, Halloween, Thanksgiving, Chanukah, and Christmas. These are busy times, making them ripe with business opportunities.

Contests not only offer clients a chance to win prizes, but also drive more business to your product fulfillment company. Doing a sweepstakes or other contest falls under the banner of direct marketing solutions, and like other direct marketing tasks, it requires some effort in order for it to be successful.

Skill-Testing Question

A good contest requires knowing what the prize will be, how people can participate, and how you can determine the results. Also decide if the contest is open to anyone or if entry requires being a paying client.