It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment.
The Good News
Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail.