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It might be hard to believe that, even in this day and age, direct mail still has a purpose. After all, with the current move to digital, it might be shocking to learn that direct mail marketing has a place.

You might have heard the usual criticisms of direct mail: high front-end costs, low returns, and wasted paper. However, here are nine good reasons why direct mail marketing is beneficial to fulfillment businesses:

It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment.

The Good News

Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail.

Technology is a major component of any business today, and product fulfillment is no exception. A necessity to ensure that jobs are completed quickly and properly, technology used in the product fulfillment industry thankfully doesn’t have the learning curve that you’d expect. Rather than learning how to use it, you should focus on determining which technology to use and what you need it for.

Finances often determine a business’ future, and a lack of funds means a need to downsize. This is no different in product fulfillment. However, by determining which expenditures your business doesn’t truly need, you can get your finances back on track and simplify your business’ ability to achieve success.

Assessment

Start by examining your balance sheets; you might discover areas of your business that you don’t need or are too expensive. However, it’s up to you to determine which expenses are worthwhile and which need to go.