Direct mail is a tough means of marketing to master, and many fulfillment companies have burned the midnight oil trying to get their direct mail copy, graphic content, and mail packaging structure right so they appeal to audiences.
But more importantly, there are some mistakes to avoid, and doing so can save you time and money while making your business more successful.
Below are six of the most common mistakes that you need to avoid in your direct mail marketing activities, especially if you’re a rookie to the field:
It might be hard to believe that, even in this day and age, direct mail still has a purpose. After all, with the current move to digital, it might be shocking to learn that direct mail marketing has a place.
It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment.
Marketing is hard enough, no matter what the medium. But with the advent of the Internet, there are new marketing strategies available. When it comes to product fulfillment, one viable option is e-mail marketing, which is cheap and always effective for both business-to-consumer (B2C) and business-to-business (B2B) marketing. Here are some tips to help make e-mail marketing a dependable client strategy:
No product fulfillment business can make due with just one piece of marketing material; new content must be created regularly. However, sometimes your business may struggle with a period where you’re struggling for ideas or the existing marketing is being poorly received. In these instances, you need to apply creative thinking to generate new ideas, then test and experiment to see which of those ideas has the potential to bring in new clients.
