It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment.
The Good News
Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail.
If you work in product fulfillment, there’s a really good chance that you have insight into this particular industry that you can share. Be it about kitting services or online order fulfillment trends, this knowledge can benefit others in the form of an information publication. This can both assist people and generate interest in your business.
