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As great as your customer order fulfillment may be, expanding your product fulfillment business via business-to-business (B2B) direct marketing can generate new potential for success.

The product fulfillment process is a chain. Seeing where you work best in that chain, whether warehousing, customer order fulfillment, or something else, allows you to recognize where you can best help another business in that same chain. That is where you can acquire the means to brand your business and offer it to others.

The worst thing that can happen in any business, including product fulfillment, is a failure to meet the needs of clients. But what many in product fulfillment don’t know is that there are many tools in place to ensure this never happens and that customer order fulfillment is always met.

Tools

Over the last few years, a lot of surveys have been conducted to see where product fulfillment businesses are failing, analyzing everything from online fulfillment to direct mailing services.

The results have created awareness and led to new, helpful tools such as global order promising, which can link product fulfillment companies with distribution fulfillment networks, including supply chain services and wholesalers. It allows you to see what products are in stock, where particular merchandise is located, and how to best plan a product line based on what items are available.

Related: Warehouses vs. Distribution Centers: What’s the Difference?

Shipping fulfillment and logistics can be problematic and result in clients not getting the products they’ve ordered. And businesses cannot simply tell clients that their product was lost in transit. Thankfully, such situations can be prevented via global distributed order orchestration. This enables global visibility, which is similar to direct mailing services, except it provides shipping updates, monitors an order’s progress, and offers the means to troubleshoot any issues that crop up. Global distributed order orchestration is particularly useful if you handle a large number of orders or offer products from a variety of distribution fulfillment outlets.

Necessity

In product fulfillment, it’s important to take the time to do research, attend industry conventions, and keep up-to-date on the industry which you work in. Sure it’s cumbersome, but it’s necessary to learn what you need to solidify your reputation and success in the product fulfillment industry.

Need solutions to your product fulfillment problems? APS Fulfillment, Inc. has the knowledge and services to make your direct mail and product fulfillment ventures more successful. Contact APS Fulfillment, Inc. by e-mail at [email protected], visit their web site at www.apsfulfillment.com, or phone at (954) 582-7450.

A large marketing push has risks. Not only is it expensive too, but if it fails, the results can be disastrous. That’s why sometimes it’s better to use cheaper, less conventional methods of promoting your business. Finding such methods, however, requires some introspection. Product fulfillment has an advantage in this regard, given the multiple facets of their industry’s marketing.

In product fulfillment, errors are just another part of the business. There are so many parts to a high-functioning product fulfillment business that things are just bound to go wrong at least once along the way.

If this happens to you, you need to be ready to act. By incorporating the philosophy of a business analyst, you can obtain a better idea of how to fix errors in your product fulfillment business and improve the company’s efficiency overall.

Product fulfillment businesses often use a call center to improve their business; it’s a necessary tool for quality delivery. Luckily, having a strong call center isn’t as tough as one might think. Here’s what you need to know to run a successful call center.

Services and Sales

Call centers have two primary duties: customer service and sales. The former is the most important; if you have an order fulfillment center, you have to make sure those orders delivered, otherwise you will be contacted by upset clients looking to resolve the problem.

When incorporating direct sales and marketing services into your product fulfillment business, it requires regular observation and maintenance. However, this can be difficult if you’re new to e-fulfillment services; it’s often not as simple as people think, requiring both knowledge and proper execution technique. Here are some tips to help make your e-mail marketing more effective.

Necessary Steps

While it would be ideal if e-mail marketing functioned identically to traditional mail fulfillment, the Internet aspect can cause problems, such as send-outs being listed as spam and failing to reach inboxes.

Even if your line of products is successful, there will occasionally be the need to change the lineup, both to appease your clients’ changing tastes and to broaden your business’ options.

However, changing your product lineup should be done after some careful consideration. Namely, you need to think in terms of what is feasible and what your clientele’s preferences are.