As great as your customer order fulfillment may be, expanding your product fulfillment business via business-to-business (B2B) direct marketing can generate new potential for success.
The product fulfillment process is a chain. Seeing where you work best in that chain, whether warehousing, customer order fulfillment, or something else, allows you to recognize where you can best help another business in that same chain. That is where you can acquire the means to brand your business and offer it to others.