Running a subscription box business is a lot of work. You have to find and curate the perfect products, design an attractive box, and then figure out how to ship everything to your customers without breaking the bank. It’s no wonder that so many subscription businesses fail in their first year. In this blog post, we will discuss some of the most common subscription box fulfillment mistakes and how you can avoid them.
Subscription Box Fulfillment Mistakes You Should Avoid
1. Dull Packaging
When it comes to subscription box fulfillment, one of the biggest mistakes you can make is using dull, boring packaging. Not only will this make your customers less likely to be excited about receiving their box each month, but it can also negatively affect your bottom line. Dull packaging can make your subscription boxes look like they’re not worth the price, and it can also make them more difficult to ship. Plus, if your packaging is not memorable, it will be hard for customers to recommend your subscription box to others.
2. Not Hiring a Kitting Service
One of the most important aspects of subscription box fulfillment is kitting—the process of gathering all the items needed for each box and packaging them together. If you don’t hire a kitting service, you could end up with an inventory disaster on your hands. If products are not properly tracked and managed, it’s easy for items to get lost or misplaced, which can lead to boxes being delayed or even canceled. In addition, without a kitting service, you’ll likely have to do a lot of manual labor in order to get each box ready for shipping. This can be time-consuming and frustrating, and it can lead to errors and mistakes being made along the way.
3. Not Scaling for Future Growth
If you’re running a subscription box business, it’s important to make sure you’re scaling your operation to accommodate future growth. When you first start out, it’s easy to handle all the fulfillment yourself. But as your business grows, you’ll quickly realize that this isn’t sustainable. For example, if you don’t have enough storage space for all of your inventory, you could end up overstocking on certain items and not having enough of others. This could lead to delays in fulfilling orders and frustrating customers. Make sure you have a fulfillment partner who can scale with you or put systems in place that will allow you to easily increase your fulfillment capacity as your business grows.
4. Inefficient Inventory Management
When you don’t have a clear understanding of what products you have in stock, it’s difficult to accurately forecast future demand. As a result, you may end up over-ordering some items while under-ordering others, leading to disruption in the subscription fulfilment process. Additionally, inefficient inventory management can lead to higher storage and shipping costs, as well as decreased customer satisfaction if popular items are constantly out of stock. To avoid these problems, it’s essential to have a robust inventory management system in place. This will help you keep track of your inventory levels, forecast future demand, and make necessary adjustments to your subscription fulfilment process.
5. Poor Communication with Subscribers
One of the biggest subscription box fulfillment mistakes you can make is poor communication with your subscribers. If your subscribers don’t know what to expect, when to expect it, or how to contact you if there’s a problem, they’re likely to be unhappy with your service. Furthermore, poor communication can lead to subscription box fulfillment problems, such as boxes being lost in the mail or subscriber cancellations. To avoid these issues, it’s important to keep your subscribers well-informed at all times. Make sure you provide clear and concise information about your subscription service and make it easy for subscribers to get in touch with you if they have any questions or problems.
6. Not Hiring an Efficient 3PL Service
An inefficient 3PL service will take longer to fulfill orders, which means that your customers will have to wait longer for their boxes. This can lead to customer dissatisfaction and even cancellations. In addition, an inefficient 3PL service is more likely to make mistakes, such as sending the wrong items or forgetting to include items in the box. The bottom line is that hiring an efficient 3PL service is essential for a successful subscription box business. Not only will it save you money, but it will also keep your customers happy.
Hire APS Fulfillment, Inc.’s Efficient Subscription Box Service
If you’re looking for a subscription box fulfillment service, APS Fulfillment, Inc. is not only efficient, but we also have the track record to prove it.
We excel at meeting subscription box order fulfillment in Florida (our home state) and across the USA. Better yet, we make it easy and simple to scale your subscription box business. We can help you design custom packaging that will ensure your customers end every purchase with a lasting and positive impression.