Online Order FulfillmentIf you’re going to be in business, you need a web site, and product fulfillment is no exception.

In all likelihood, you already have a web site that showcases your product line and ordering information. However, there are other aspects of having a great web site that you may not be aware of. Having a checklist can help you touch up your web site so it’s more impressive than the competition’s and very client-friendly.


A great product fulfillment web site should be able to simplify e-commerce order fulfillment services, making it easy for clients to use and showcasing your materials. A good way to organize your pages is to use a banner across the top of the page with links to other parts of the site.

In terms of visuals, make sure you have consistent borders, colors, and logos placed throughout each page; your web designer or digital lettershop services can advise on how to best implement these. Either way, it’s a good idea to update its appearance every so often so that you aren’t looking out-of-date.

Quality online order fulfillment also has to be in place. Having an interface that’s easy to navigate is fundamental, yet something that is often neglected. Think from the client’s perspective and what it would take for them to feel a site looks professional enough to order from, and then build yours accordingly.

Keep It Classy

Other necessary aspects of your product fulfillment web site are a routinely optimized landing page with keywords and quality photos and graphics. You can also add industry news feeds or articles to your home page to help inform clients.

To establish their professionalism, a lot of product fulfillment businesses list their partners, regardless of if they’re a shipping company in Memphis or a logistics company in Miami. Client testimonials can also help to solidify your online presence.

Need solutions to your product fulfillment problems? APS Fulfillment, Inc. has the knowledge and services to make your direct mail and product fulfillment ventures more successful. Contact APS Fulfillment, Inc. by e-mail at [email protected], visit their web site at, or phone at (954) 582-7450.