APS Fulfillment, Inc. (www.APSFulfillment.com), one of the nation’s leading cost-effective fulfillment and integrated direct mail marketing companies, weighs in on the biggest challenges businesses of every size face with their overall fulfillment experience.

“Thanks to the explosive growth of order and delivery channels, the complexity of global supply chains, and consumers’ rising demands and expectations, order fulfillment has become one of the defining core competencies that will define a company’s success,” says Charles Aultman, president of APS Fulfillment, Inc. “Unfortunately, for many brands, their inventory management and fulfillment performance is failing, and the consequences are steep.”

According to Aultman, businesses that fail to provide efficient and economical fulfillment services risk losing both customer satisfaction and customer retention. Regrettably, the majority of businesses say their satisfaction level with their fulfillment process, both in-house and through third parties, ranges from “moderately satisfied” to “extremely unsatisfied,” meaning that most businesses are not operating at their fullest capacity.

“No matter how a brand currently operates their product fulfillment processes, there is plenty of room for improvement,” he adds. “Brands looking to streamline operations and improve product management efficiencies need to consider a fulfillment company with a proven history of making clients their top priority and providing them with fast, reliable, and efficient service.”

Aultman explains that when it comes to in-house fulfillment, working to meet these heightened demands can translate into increased internal costs. Further, using a less than efficient third-party fulfillment company can significantly damage a brand’s reputation and bottom line.

In addition to shipping and order accuracy, he says, some of the top challenges businesses face with product fulfillment are reducing costs, inventory accuracy, outdated technology, order processing times, and managing the overall fulfillment process.

“Managing order fulfillment has become more multifaceted and more complicated than ever before. As a result, product fulfillment is a continually evolving process that needs to keep with the pace of each business,” Aultman concludes. “Instead of looking at ways to cut corners with product fulfillment, brands need to think of product fulfillment as a value-enhancing function.”

APS Fulfillment, Inc. is one of the United States’ leading cost-effective fulfillment and integrated direct mail marketing companies, offering affordable and real-time fulfillment services to small, medium, and large companies. Its state-of-the-art technology provides turnkey solutions for high-volume perfect-match mailings, personalized direct mail, snap-pak mailers, postcards, and triple-tabbed booklets. More information on APS Fulfillment, Inc. is available by visiting the firm’s web site at www.APSFulfillment.com or by calling 954-582-7450.