When it comes to product fulfillment, it’s all about the clients. Rock stars answer to fans, politicians work for citizens, and product fulfillment pros deliver to their clients. The clients are the bread and butter of any product fulfillment business. Period.
In a perfect world, it would always be easy to make clients happy and deliver great services to them time and again. But some product fulfillment pros either lose track of their goals in terms of delivering great service or don’t know exactly how to do it to sustain their businesses.