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Many e-commerce fulfillment companies underestimate the value of custom packaging for boxes—and by doing so, they risk losing out on a valuable tool to rake in more revenue! But what’s the connection between revenue and custom packaging for boxes?

Well, in an increasingly competitive e-commerce environment, you need to find suitable ways to set yourself apart from your competitors—and custom packaging with your logo accomplishes just that.

While perhaps it may seem like a minor concern, consider that Ipsos found that 72% of Americans said that a product’s packaging often influences their purchasing decisions.

Additionally, 55% of online shoppers said that they would return to a website if their purchase came in custom packaging.

This all goes to show that custom packaging can be a simple and yet highly effective way to boost revenue and encourage recurring patronage from customers.

So, how exactly can you develop revenue-generating custom packaging?

Boxes have become ubiquitous these days, with so much of e-commerce being done by way of cardboard. But there are other alternatives to boxes out there, ones that may actually save your business money in the long run. With that in mind, let’s take a look at polybagging and why polybags may be the superior option to carboard boxes when shipping products.

Delivery, mail. Package on the table

While you may think of packaging as a secondary concern, it can actually have a pretty significant impact on sales. In fact, 72% of Americans say that the design of a product’s packaging often influences their purchasing habits, while 67% say that the materials also impact their purchases. In other words, custom packaging can be a simple yet effective way to help boost sales.

That in mind, let’s take a look at how custom packaging for e-commerce fulfilment can be a boon to your business.