If you’re in the business of selling products, then you’re in the business of manufacturing, storing, and shipping products as well. That means as a business owner you need to have a logistics strategy in place that makes this process efficient and cost effective. Your logistics should be an asset, a tool your business uses to maximize profits and solidify your relationship with customers. Used incorrectly, however, it can be equally as detrimental to the operations of your organization.
Omnichannel refers to the various ways customers can interact with a brand, be it online, in store, through a mobile app, over the phone, or by mail. Many brands have been expanding their reach to include omnichannel methods to appeal to a wider audience, explaining their rapid increase in popularity. Omnichannel fulfillment is a similar concept, except that it focuses on technology integration, freight management, reverse logistics, and inventory control when it comes to fulfillment services. Why should you bother with omnichannel fulfillment services, and why is it important for your business? Just keep on reading.
One of the biggest operational challenges today is reverse logistics in e-commerce. This is due to the volume and cost of processing product returns. The growth of returns is a result of the rise of e-commerce at the consumer level, as well as more and more brands offering free shipping. Because of this, retailers are realizing that they need to keep up with the growing number of product returns by improving their e-commerce reverse logistics. Here are some areas where e-commerce in reverse logistics is impacting businesses.
As you know, free shipping has become one of the most sought after and expected additions for consumers when shopping online. While the impact of free shipping on sales can be amazing, some companies don’t always have ways to offer free shipping to their customers. E-commerce businesses can generate even more business when they offer free shipping, from encouraging repeat purchases to attracting new clients altogether. Here are a few ways you can implement free shipping into your e-commerce strategy.
Mastering your e-commerce shipping solutions will improve your business in ways beyond your imagination. The act of managing shipping, from packing orders to monitoring expenses, can lead you to success and is one of the most important operations for small- to medium-size business owners. The following shipping tips for e-commerce will help you start improving your operations like never before. Implement these to set up your dream e-commerce shipping company.
There are many specific terms one might come across when considering e-commerce—one of those terms is reverse logistics. But what exactly is reverse logistics, and what does it have to do with e-commerce? Fortunately, we’ve broken down all the important details about reverse logistics in e-commerce and what the concept encompasses.
Free shipping has become an expectation from online shoppers, rather than the bonus it once was. Offering free shipping options can be advantageous for your business, but there are certain things you’ll need to keep in mind when implementing it—things like the cost of free shipping, free shipping conversion rates, and how to advertise your free shipping all play a part in how valuable it ends up being for your business. The benefits of free shipping can be immense, but owners need to assess all of the associated risks and ensure they introduce it to their e-commerce business appropriately. Check out these common mistakes, and make sure you avoid them when offering free shipping.
Choosing a third-party logistics (3PL) company can help you manage your operations and save you time as you focus on other important areas of your business. Managing inventory, shipping, receiving, picking, packing, and other areas of the warehousing process can be time-consuming and stressful for small- to medium-sized businesses. Outsourcing this process provides brands with many benefits but there are some key things to consider about how to choose a 3PL provider. Here are some of the most important do’s and don’ts when choosing a 3PL partner.
E-commerce fulfillment refers to the processing and shipment of online orders to customers. For the e-fulfillment process to go smoothly and without error, there are many processes that need to be optimized and completed efficiently—from when a customer checks out online to when they receive their package, and all the steps in between. E-commerce order fulfillment can be a lot to handle, and it requires a ton of effort and manpower to be carried out effectively. Since a large portion of your customers experience depends on your order fulfillment speed and accuracy, it might be worth your while to hire a company that specializes in e-commerce fulfillment services. Wondering how outsourcing your fulfillment responsibilities will benefit you? Keep on reading.
Online shopping and e-commerce have become synonymous with sales culture in 2017. More and more people are choosing to browse the Internet over browsing the aisles, which is why e-commerce is such a booming industry right now. Since online shopping has become so popular, it’s become increasingly difficult for online retailers to win the loyalty of customers. A strategy many companies have used is to offer exclusive deals to online shoppers to encourage them to choose their store. One of the most common perks offered is free shipping—it’s become so common for companies to offer this that it’s now expected, and those who don’t offer it are seen as the exception rather than the norm.