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There are many factors to consider if you ship your own products in-house. As your business grows, you may consider hiring a third-party fulfillment company (3PL) to tackle the bigger aspects of your business. The way you manage your in-house fulfillment can have serious ramifications, good or bad. Even one weak area can directly affect your brand and your reputation with your customers. Here are some of the biggest fulfillment mistakes to avoid, and why a 3PL partner will benefit you.