Category Archives: Direct Mail Marketing

Direct mail marketing is still one of the most effective means of engaging consumers and leading them to take further action. Of the many benefits of direct mail, like converting targets, one aspect that some marketers see as an obstacle is cost. If you are correctly running your campaign strategy, there are many ways in which costs can be significantly reduced while still reaching a high volume of targets. One of the ways businesses can take advantage of mailing cost savings is by using standard mail, more formally known as bulk mail. Using bulk mail as opposed to first-class postage,...

Direct marketing is a form of advertising where communication from a business is used to motivate action from a consumer. At the most basic level, this desired action could be to make a purchase, but it doesn't need to be. Visiting a website or ordering an information packet are other examples of the desired action. In today's electronic age, it may make sense to use email as the way to deliver your business's message. It is, after all, much faster and more widely-used than traditional "snail mail". However, direct mail marketing still retains several important advantages over email that must...

Despite the digital evolution, direct mail marketing still remains one of the most effective means of reaching potential targets or current consumers. While the execution of a direct mail campaign typically takes more preparation, the results it produces in engaging and converting consumers are worth the extra steps. Preparing for an Effective Direct Mail Campaign Preparation is typically the key to every successful initiative, and executing a direct mail campaign is no different. Pre-delivery steps need to be taken in order to give your campaign the best chance at reaching and engaging targets. (more…)

The idea of a “snail mail” direct mail marketing campaign might seem outdated in today's technological world. However, traditional mail has one significant advantage over e-mail campaigns: the customer has to interact with your message. Mailboxes do not have filter settings, so customers have to physically and consciously handle and dispose of your material. This affords a guaranteed chance to catch the customer's eye. An effective direct mail marketing strategy will make them pause and see what you have to say. APS Fulfillment Inc. has been providing expert direct mail marketing services from our Florida location for many years, so...

It might be hard to believe that, even in this day and age, direct mail still has a purpose. After all, with the current move to digital, it might be shocking to learn that direct mail marketing has a place. You might have heard the usual criticisms of direct mail: high front-end costs, low returns, and wasted paper. However, here are nine good reasons why direct mail marketing is beneficial to fulfillment businesses: 1. Higher Response While e-mail marketing can be engaging, it’s hard to get clients to respond to e-mail marketing pieces. On the other hand, a recent Direct...

It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment. The Good News Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail. There also seems to be a revival of companies using direct mail because they have the people that actually know how...

At the end of 2014, the digital marketing experts predicted that visual media will become even more of a prominent marketing tool. This is good news for fulfillment companies as, contrary to popular belief, fulfillment marketing is easy to do. Here are five techniques to better use visual media marketing in fulfillment: 1. Use Slideshows A picture is worth a thousand words, which is why quality images of your product line are often enough to generate sales. You can download free, high-quality programs that allow you to upload images of your products and create slideshows that showcase these items. And for...

If your fulfillment center hasn’t received a decent-sized order recently or your latest direct marketing campaigns have flopped, it may mean the clients are no longer as interested as they used to be. This can happen to any order fulfillment business. If it happens to yours, client feedback is often what’s needed to make a difference. Qualitative research helps you to assess certain problems and can provide you with the answers you need to improve your business. (more…)

Marketing just isn’t what it used to be. Before, a print ad or a flyer might have been all that was necessary to attract customers. But the media has changed, with it, the marketing formats. Fulfillment companies have had to make concessions as a result. Whereas a business may have once been performing direct marketing through the mail, now their marketing is most likely primarily digital. Now it’s a matter of organization, and by segmenting your marketing, you can better plan and monitor your releases. (more…)

Current changes in direct marketing are as exciting as ever. With rapid expansions in the field, companies are finding that there are new ways to reach consumer audiences and subsequently profit. To be taking advantage of these new aspects of creative direct marketing means taking note of popular trends in conjunction with new information. It might seem difficult for those unfamiliar with the finer details of direct marketing, but these practices are usually easy, as well as cost-effective.  (more…)