Done Directly: Direct Marketing Tips for Today’s Product Fulfillment Pros
Old, But New So…what’s left? Door-to-door sales? Well, people get pretty angry when you do this. Send out some fancy telegrams to rouse sudden business interest? Nope: Western Union saw an end to that almost 10 years ago, and now e-mail is the norm. Cold calling? Better check the privacy laws, as some people could get angry if you pull this stunt over their dinnertime. It seems like a lot of business practices have fallen by the wayside or radically changed. (more…)
Package Deals: Offering the Best Fulfillment Options to the Public at Large
More and More When you see people out and about, it’s pretty apparent that they want more. Whether it’s at the buffet restaurant or bargaining with a car salesman, people want to get the most they can with the resources they have. Are they greedy? Perhaps some are, but most just want to have options to get what they need at a reasonable price. The more choices they have, the better they’re able to find what they need at a price they can afford. (more…)
Always on Duty—The Digital Printing Product Fulfillment Pro
To the Letters The screens are illuminated, the text is encoded, and there are moving images on top. The workers in the digital world have managed to combine the fanciest of all possible mediums and brought in the bucks for themselves in the process. It’s the wave of the future, don’t you know? With all of this digital hoopla today, the notion that print media still has any validity is often met with more than one chuckle. The books, the big thick catalogs, the pamphlets, etc. are all seen as old school. And, according to some, this print media is...
Order of the Day—Having the Best Product Fulfillment Order Services for Clients
Tall Orders They want what you have and you can give them what they want. It’s all about getting the products out to the people who need them. This is the typical system for product fulfillment: getting clients the products they want when they want them. Sounds easy, right? As it should be; but sometimes it just isn’t. (more…)
Between Two Parties—Good Business-to-Business Practices for Product Fulfillment
Big Fish If you’re in business for yourself, your dreams are probably big. You want to do the best business, create the biggest rep in town, and, above all, score the best financial rewards for yourself that you can. Your friends and family might label you a “dreamer” and scoff endlessly. But you know that without big dreams, big realizations can’t happen. You have to have aspirations, plain and simple, to catch the big fish. (more…)
High Concept—Thinking Digitally for Product Fulfillment
New Horizons The vinyl records, the VHS and audio tapes, those cranking sixteen millimeter projectors from high school health class—they’re all gone. Sure, you can dig them up in specialty shops, the library, or even see them in a museum. But for all intents and purposes, their time for regular commercial use has passed. Tragic? Maybe. But the fact is that technology changes, and that’s something humans have to come to terms with. (more…)
Rules of Attraction: How to Bring In and Keep Clients for Your Product Fulfillment Business
Tough Moves You’ve got the smarts and business demeanor. You’ve got the top tech tools and toys to do the job. And you’ve got the spunk and energy, with a desire for success. Great. You’re ready to go. But where are the customers? Don’t worry if the above seems like a slightly true-to-life question for you. As silly as it might sound, pros in many business lines ask this regularly. They’re ready to go, but they lack the clients to actually get going. Often, they never actually get on with their job because the client prospects never materialize. (more…)
Getting the Other Guy—Working with Third Party Fulfillment Pros
Only So Much When you’re doing business by yourself, there is a tendency to want to do it all. And there’s good reasoning for this. For one, you can handle all the problems of your business yourself, ensuring that they are done correctly. For another, you can learn a lot while practicing good work methods, which will make your business stronger and your knowledge base that much better. But let’s face it, there’s only so much you alone can do. No matter how great the best business minds are, there are limitations to everything, including the ability to do all...Order of the Day—Processing Great Product Fulfillment Orders for Your Clients
What They Want To put yourself in the client’s shoes for a second, remember back to when you were a kid and you could place an order. Maybe it was for a slice of pizza on Pizza Day at school or a toy out of a catalog. It felt so great to not only receive that item but also make the order yourself. In fact, there’re probably only a few feelings like it. Whether you know it or not, as a product fulfillment pro, you are providing that feeling to your clients on a regular basis. (more…)
Words on a Wire—The In-Demand World of Digital Printing in Product Fulfillment
Language Abound It’s probably cliche to say how powerful language is. You likely had your English literature or Spanish teacher beat it into your head when you were in high school, but you eschewed reading Great Expectations or learning your correct imperative verbs in favor of a good party. Later, you realized the truth about how important a role words play in professional communications. And then you understood. (more…)
