Direct Hit—Bringing Life to Your Direct Marketing Business in This Day and Age
Separation of the Two When you tell people you’re in direct marketing or that you have a direct marketing company working for your own product fulfillment business, you might get a few puzzled looks. A lot of people think direct marketing isn’t as effective today or that it’s not something product fulfillment professionals should use to yield success. These people who look down on direct marketing often ride the high horse of digital business and tout themselves as the new slick business pros today. (more…)
Friendly Ghost in the Machine—Delivering the Best Kind of Product Fulfillment through E-Commerce
Digital Age This is the modern world—are you ready for it? That’s the question all professionals have been asking themselves, especially over the last few years. With the rise of digital technology and the decline of easy business techniques for success, today’s business pros have had to adapt to a lot of modern practices, whether they wanted to or not. Product fulfillment pros are no exception. Up until the last decade or so, product fulfillment worked off of very traditional business practices—mail orders, cash on delivery (COD), and similar kinds of practice. Today, such practices seem almost antiquated. There’s a...
Putting It All Together—The Kitting Process in Product Fulfillment
So, is product fulfillment really a multitasking operation? Most product fulfillment pros would roll their eyes and say, “Duh.” Of course product fulfillment is a multitasking job—you’re shipping products, designing promotional material, and warehousing stock among many other jobs. Multitasking is the name of the game in product fulfillment. Since that’s the case, product fulfillment pros should take comfort in the fact that their clients trust them to complete all of these tasks the right way and that those clients will in turn compensate them for the work. (more…)
Under Lock and Key—Offering Great Warehousing Services in Product Fulfillment
More Than a Roof Overhead As you’ve probably realized over the course of your product fulfillment travels, there are a lot of things involved in offering great product fulfillment services to today’s clients. Everything from printing services to brochure design to online promotions—there are a ton of services out there. It’s simple enough, though; you just need to decide which of these quality services you want to offer your clients, right? Well, then there’s the warehousing thing. (more…)
Finding the Logic—Figuring Out the Logistics for Your Product Fulfillment Service
There’s a common debate over whether or not the world is becoming too rushed and crazy. With all the constant demands for goods and services, professionals are expected to work hard to succeed in customer satisfaction. Quite often, however, a lot of product fulfillment pros cannot get caught up in the debate, needing to instead focus on doing the best they can to meet the demands of their profession. Logistics plays a part in this whole process. (more…)
Being Your Own Micro-Manager: Keeping Yourself in Check in Product Fulfillment
If you work, you know that you’ve got big jobs over smaller jobs to get done. And if you’re in business for yourself, you really have to prioritize all the jobs, big and small, on your own. However, if you’re operating your own product fulfillment business—pretty much every job is a big job. There’s no real way around it: in product fulfillment, you have a lot on your plate and it all has to be dealt with accordingly. Whether you’re doing product shipping or even printing off a brochure or two, there’s a lot of work involved. (more…)
Come Rain or Shine—Today’s Mailing Options for Product Fulfillment
When you ask a lot of today’s professionals about “mail,” the word doesn’t conjure up many positive thoughts. And that’s understandable. Some of these pros have seen their mail never reach their destinations, and with so much digital technology today, mail is seen by some as a last-resort, antiquated communication process. But what many pros forget is that the mail, like a lot of things, has hugely adapted. With the changing times have come changing service trends that exist to help make today’s pros get the right deals they deserve. The mail is no different—mail services have seen these changes,...
Treasure Chest: The Best Approach to Creating Great Product Fulfillment Catalogs
If you’re involved with product fulfillment, it goes without saying how important your catalogs are. They display your goods for the public’s eyes, and they attract many clients as a result. Your catalogs are integral to your success—there’s no question about it. But there can be times when you issue catalogs to the public that don’t achieve much response from clients—either old or new. There’s something not working with your latest catalogs, and it isn’t going over well with the public. As a result, you find your product fulfillment business suffering. (more…)
Personal Connection—Developing the Best Personal Relationships in Product Fulfillment
You’ve heard it before: if you’re going to succeed in business, you’re going to need people skills. This is an absolute. One group of people has to cater to another group’s needs and wants in order to generate success in a marketplace. But while other businesses might do a limited amount of interaction with people and the public, product fulfillment is a bit more involved. In product fulfillment, you have to focus your personal connections in a few different directions, making it a bit tougher to be a “people person” than in other types of businesses out there. (more…)
New and Improved: The Benefit of Great List Software for Product Fulfillment
We live in such a high-tech world that it can be overwhelming. Everything’s on the Internet and is compressed into micro-micro processors. Many of the futuristic ideas predicted in early twentieth century sci-fi magazines have come true. But, despite how overwhelming it can be, this high-tech culture isn’t always a bad thing. There are a lot of tools out there that can squeeze big tasks down into small, more manageable ones. If you have issues with your product fulfillment business, it’s worth incorporating new technology to help make your business more efficient. Let’s face it: there’s a lot to organize...