Conducting Fulfillment Qualitative Research
If your fulfillment center hasn’t received a decent-sized order recently or your latest direct marketing campaigns have flopped, it may mean the clients are no longer as interested as they used to be. This can happen to any order fulfillment business. If it happens to yours, client feedback is often what’s needed to make a difference. Qualitative research helps you to assess certain problems and can provide you with the answers you need to improve your business. (more…)
Forging Beneficial Partnerships in Fulfillment
If you have a large workload and cannot do it alone, it may be time to consider a partner. But if you’re uncertain about your prospects—perhaps you’ve heard some horror stories—you should know that, provided you find the right partner, the good can far outweigh the bad. Here are a few possible options for businesses to work alongside: 1. Other Fulfillment Houses As the saying goes, if you can’t beat them, join them. If you know of a rival company that might be willing to work with you—perhaps they handle similar products—present them with an offer. You may be surprised by...
Lessons from Fulfillment Veterans
It’s been reported that retail juggernaut Wal-Mart has stepped up its fulfillment solutions in an attempt to go head-to-head with major competitor Amazon. The times are indeed changing, both for retail and for business-to-business fulfillment. Wal-Mart is now under pressure and they may not come out on top. Either way, some of their new methods should be noted buy other fulfillment centers. Here’s five things you can learn from Wal-Mart to stay on top of your fulfillment game: (more…)
How to Make the Most of Fulfillment Overstock
When you have fulfillment overstock, there’s no need to get rid of it; with the right outlet, you can profit from it. Here are a couple ways: 1. Offer a Promotion This is the easiest method of clearing overstock. If you operate an e-fulfillment service, offer discounts online based on spending a certain amount for a limited time. This method is easy and can help clear space quickly, but be sure to price appropriately. (more…)
Getting Accustomed to Temp Fulfillment
With 2014 winding down and various holidays approaching, you can bet that your fulfillment business is about to get very busy. To meet the shorter deadlines and demands of clients, there’s a good chance you’ll have to bring in some outside assistance. Temp help in product fulfillment is necessary and one of those situations where you have to spend money to make money. Here’s some info you can use to get the most bang for your temp worker buck. (more…)
Using Educational Content in Fulfillment Marketing
With the continued growth of the information age, there’s a bigger demand for more knowledge. This content is what is now used as a marketing tool. In fulfillment, you can incorporate your experiences and knowledge into useful content media. Educational and informative material will always have an audience, so it’s just a matter of determining what to offer and how. (more…)
Making the Most of Your Fulfillment E-Mails
With fulfillment business picking up as the holidays approach, it’s time to look over your e-mails. You likely have an e-mail mailing list used to promote your product line and even offer promotions to boost sales. However, a closer examination is necessary to see if they are truly benefiting your e-commerce order fulfillment. Desktop and Mobile To better organize your e-mails, you need to divide them based on what products you are offering into multiple mailings; you don’t want a single e-mail overloaded with information. (more…)
Advantages of Segmenting Your Fulfillment Marketing
Marketing just isn’t what it used to be. Before, a print ad or a flyer might have been all that was necessary to attract customers. But the media has changed, with it, the marketing formats. Fulfillment companies have had to make concessions as a result. Whereas a business may have once been performing direct marketing through the mail, now their marketing is most likely primarily digital. Now it’s a matter of organization, and by segmenting your marketing, you can better plan and monitor your releases. (more…)
New Advances in Fulfillment Printing
With winter approaching, fulfillment companies are gearing up for a busy season. One thing that accompanies this increase in work is the need for demand printing solutions. If you’re performing fulfillment, you can bet that catalogues, flyers, promo mailings and other paper-based forms of promotion are going to be needed. Luckily, the world of printing has some new developments to help your out. (more…)Seasonal Savings in Product Fulfillment
It’s fall and now is the time to refocus on your fulfillment center—and the opportunities doing so provides. Aside from the usual savings and promotions you could be offering at this time of year, there are also some new fulfillment trends you can take advantage of as well. Here’s all you need to know. Discounts Like the shops putting out harvest displays or cutouts of Santa, your fulfillment marketing strategy has to be holiday-centric. (more…)
