Lessons from Fulfillment Veterans
It’s been reported that retail juggernaut Wal-Mart has stepped up its fulfillment solutions in an attempt to go head-to-head with major competitor Amazon. The times are indeed changing, both for retail and for business-to-business fulfillment. Wal-Mart is now under pressure and they may not come out on top. Either way, some of their new methods should be noted buy other fulfillment centers. Here’s five things you can learn from Wal-Mart to stay on top of your fulfillment game: (more…)
How to Make the Most of Fulfillment Overstock
When you have fulfillment overstock, there’s no need to get rid of it; with the right outlet, you can profit from it. Here are a couple ways: 1. Offer a Promotion This is the easiest method of clearing overstock. If you operate an e-fulfillment service, offer discounts online based on spending a certain amount for a limited time. This method is easy and can help clear space quickly, but be sure to price appropriately. (more…)
Getting Accustomed to Temp Fulfillment
With 2014 winding down and various holidays approaching, you can bet that your fulfillment business is about to get very busy. To meet the shorter deadlines and demands of clients, there’s a good chance you’ll have to bring in some outside assistance. Temp help in product fulfillment is necessary and one of those situations where you have to spend money to make money. Here’s some info you can use to get the most bang for your temp worker buck. (more…)
Using Educational Content in Fulfillment Marketing
With the continued growth of the information age, there’s a bigger demand for more knowledge. This content is what is now used as a marketing tool. In fulfillment, you can incorporate your experiences and knowledge into useful content media. Educational and informative material will always have an audience, so it’s just a matter of determining what to offer and how. (more…)
Making the Most of Your Fulfillment E-Mails
With fulfillment business picking up as the holidays approach, it’s time to look over your e-mails. You likely have an e-mail mailing list used to promote your product line and even offer promotions to boost sales. However, a closer examination is necessary to see if they are truly benefiting your e-commerce order fulfillment. Desktop and Mobile To better organize your e-mails, you need to divide them based on what products you are offering into multiple mailings; you don’t want a single e-mail overloaded with information. (more…)
Advantages of Segmenting Your Fulfillment Marketing
Marketing just isn’t what it used to be. Before, a print ad or a flyer might have been all that was necessary to attract customers. But the media has changed, with it, the marketing formats. Fulfillment companies have had to make concessions as a result. Whereas a business may have once been performing direct marketing through the mail, now their marketing is most likely primarily digital. Now it’s a matter of organization, and by segmenting your marketing, you can better plan and monitor your releases. (more…)
New Advances in Fulfillment Printing
With winter approaching, fulfillment companies are gearing up for a busy season. One thing that accompanies this increase in work is the need for demand printing solutions. If you’re performing fulfillment, you can bet that catalogues, flyers, promo mailings and other paper-based forms of promotion are going to be needed. Luckily, the world of printing has some new developments to help your out. (more…)Seasonal Savings in Product Fulfillment
It’s fall and now is the time to refocus on your fulfillment center—and the opportunities doing so provides. Aside from the usual savings and promotions you could be offering at this time of year, there are also some new fulfillment trends you can take advantage of as well. Here’s all you need to know. Discounts Like the shops putting out harvest displays or cutouts of Santa, your fulfillment marketing strategy has to be holiday-centric. (more…)
Balancing Fulfillment Personnel and Technology
In product fulfillment, there have never been more advantages to using technology to improve a business. However, that doesn’t mean that technology can entirely replace human beings. A successful product fulfillment business will employ the proper balance between technology and personnel. Keep It Technical Technology most benefits areas like pick-and-pack fulfillment and kitting and assembly, the components of fulfillment that involve moving larger objects. (more…)
The Impact of the iPhone 6 in Product Fulfillment
When Steve Jobs passed away almost three years ago, many thought that’d be the end of Apple releasing breakthrough products. But strong legacies survive, and now Apple has released the iPhone 6. This product will affect fulfillment companies in a positive way; it’s just a matter of adapting to new tech. Specs As one might imagine, the new iPhones are a bit different from the previous models. (more…)
