How to Establish 24/7 Fulfillment
There have been a variety of predictions for what fulfillment centers can expect in 2015. With the rise of both e- and m-commerce order fulfillment in 2014, the idea of fulfillment companies operating 24 hours a day, seven days a week is a viable one. People work a lot of hours and have to do their shopping when time allows; this is often at lunchtime and in the middle of the night. While you may think your fulfillment business can’t meet that kind of demand, having such an operation isn’t as hard as you might think. It’s simply a matter...
The Power of Proximity in Fulfillment
Coffee giant Starbucks and British supermarket chain Asda almost simultaneously had success with a specific mobile marketing strategy. The concept, called “proximity targeting,” isn’t entirely new, but it is very powerful. Which is why fulfillment houses should use it to their own advantage. Proximity targeting means creating specific ads for mobile media so when clients access them via their mobile device, they are guided to the nearest location of the particular company. In addition, the ad might make them entitled to a bonus at the physical location. (more…)
Simple Ways to Improve Client Fulfillment Demands
With the holidays here and 2015 just around the corner, you can bet that fulfillment clients have some high demands. Not only do they want gifts for their friends and family in time for Christmas, but they want new, impressive products and services for the New Year. This may sound challenging, and if you run a fulfillment company, you’re likely already busy just trying to meet current demands. But meeting increased demand is actually quite doable; it’s just a matter of expanding your repertoire. (more…)
How to Network in Fulfillment Simply and Effectively
Many people have difficulty networking; it’s natural for people who get nervous around others or lack social skills. However, if you work in fulfillment, you have no choice but to network. If you want cheaper deals, to work with the best, and for your business to last, they’re all tied to networking. The good news is that networking is now both easier and more creative; it’s not just about having a large presence anymore. Here’s some info about the new techniques you can use. (more…)
5 Fulfillment Lessons from Black Friday
Black Friday 2014 had some interesting results, especially if you run a fulfillment business. Consider the following for your business, especially for when the next Black Friday comes along: 1. There’s No Such Thing as Too Much Prep Black Friday is all about shopping and you need to be prepared; this means distributing all your direct marketing, both digital and print, well in advance. It’s important to advertise all of your promotions so it’s clear what you’re offering. (more…)
5 Tips for Better Fulfillment Marketing E-Mails
Marketing is hard enough, no matter what the medium. But with the advent of the Internet, there are new marketing strategies available. When it comes to product fulfillment, one viable option is e-mail marketing, which is cheap and always effective for both business-to-consumer (B2C) and business-to-business (B2B) marketing. Here are some tips to help make e-mail marketing a dependable client strategy: (more…)
The Right Fulfillment Tools
As the holiday season picks up and there’s a greater rush to complete fulfillment jobs, you can bet you need all of your fulfillment staff on the ball. But the time of year isn’t the only thing you need to be aware of. Economic analysts are predicting a busy fulfillment period in 2015, making it necessary now more than ever to have a properly outfitted order fulfillment center. And to do that, you need the right tools. (more…)
How Product Descriptions and Media Can Strengthen Your Fulfillment Business
When the Internet first became domesticated two decades ago, many theorists told us the information age was coming—and they’ve more than proved themselves correct. But many fail to observe how to use all this information. Those in fulfillment are often unaware of the power of information media and how to use it simply and effectively. For instance, product and business descriptions are one good way to subtly use information media to attract more consumers. (more…)
Maintaining Retail-E-Commerce Fulfillment Duality
It’s possible you prefer to sell products via mail or a local outlet while being aware of the increase in favor for e-commerce fulfillment services. Both have equal advantages and disadvantages, so which do you choose? The answer is both. Not only is it possible to amalgamate mail-retail fulfillment with e-fulfillment services, but it’s actually a great way to diversify your operations and increase profits. Networks If you already understand retail and mail fulfillment solutions, you’re halfway there; now you just have to incorporate digital fulfillment. (more…)
Fulfillment Mobile App Design Tips
You might think that, as a fulfillment business, mobile apps aren’t of much use to your field. However, with the current increase in mobile-based e-commerce order fulfillment, you might want to think again, as Apps have their benefits. If you want to create an app for your business, consider the following: 1. Coding Depending on you and your employees’ skill with digital design, your app may not be created in-house. (more…)
