It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment. The Good News Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail. There also seems to be a revival of companies using direct mail because they have the people that actually know how...Does Direct Mail Have a Future?
It is constantly predicted that direct mail is heading towards extinction due to being viewed as an archaic method. But that’s not the whole story. As old-school as direct mail may seem, it still has a future in product fulfillment. The Good News Many direct marketing companies based in Miami have reported that while business-to-business (B2B) has been dominated by e-marketing, direct mail marketing has controlled business-to-consumer (B2C) marketing. This implies that people still respond well to direct mail. There also seems to be a revival of companies using direct mail because they have the people that actually know how...
How Adapting Faster Order Fulfillment Methods Benefits Your E-Commerce
With Amazon and other e-commerce business constantly expanding, there are new challenges for fulfillment companies to meet. One of those is the need for faster order fulfillment. Here is some information about how to perform your services quicker without sacrificing quality: 1. It’s Complicated, But Beneficial Performing same-day delivery and fulfilling orders quickly can appear complicated, but they’re certainly not impossible. Doing so may mean having to implement new warehousing technology or make a greater effort to record information. Regardless, investing in the right tech can enable a business to reap the benefits of the demand for fast order delivery....Segmenting Your Fulfillment Center for Higher Efficiency
Fulfillment has become even more multifaceted. There’s online order fulfillment, face-to-face retail services, and social media, amongst other aspects. However, more aspects mean more potential issues. That’s why many fulfillment centers now need to segment their fulfillment operations to improve how they conduct business while still meeting client expectations. Succeeding at this allows businesses to continue functioning and satisfying customers while avoiding the perils caused by a lack of structure. (more…)
5 Ways to Improve Your Fulfillment Content Marketing Strategy
Content marketing is quickly becoming the latest business trend and it’s seeing strong results. If your product fulfillment business is having a hard time getting the hang of content marketing, consider these tips to better your understanding and improve your campaigns. 1. Have Quality Content Unlike some older forms of direct marketing, you want your content to provide information rather than being focused entirely on sales. Think about your industry and who you are marketing towards, both in terms of business-to-business (B2B) and business-to-client (B2C). What do they want to know about? What’s new and developing in the field? Do...
Creating Transparency in Fulfillment
While a bit of a buzzword, “transparency” is nonetheless an important term, if only because trust is hard to obtain these days. That’s why fulfillment companies have to work hard to create that trust by having some form of transparency in place so customers see that they are legitimate. Here’s a short list of things to incorporate to create transparency in fulfillment: (more…)
The Fulfillment Supply Chain Checklist
Target recently announced that they will be shutting down all of their operations in Canada. This was a big shock to many due to the amount of money and jobs lost. Much of Target’s Canadian failure has been attributed to supply chain issues. All fulfillment companies can learn from Target and use the following checklist to ensure they are utilizing their supply chain services correctly: 1. Do You Have the Proper Software? The media has noted that Target Canada didn’t have the proper software management services to link the retailer with its supply chain companies, something a business cannot let...
5 Fulfillment Lessons from the Apple Watch’s Marketing
If you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone. Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies. There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015. (more…)Understanding the Fulfillment-Digital Currency Relationship
Even with the amount of digital media available today, it’s hard to fathom that we now have digital currency systems too. For fulfillment companies, digital transactions mean new opportunities, but also new challenges. Adapting to digital currency systems might take some getting used to, but may be necessary, as it will likely grow into a viable commercial medium–that is, if it isn’t already. E-Money Before, money was regulated and handled only by banks and the government. But now, with digital currency, the reach has expanded. (more…)
5 Easy Visual Fulfillment Marketing Techniques
At the end of 2014, the digital marketing experts predicted that visual media will become even more of a prominent marketing tool. This is good news for fulfillment companies as, contrary to popular belief, fulfillment marketing is easy to do. Here are five techniques to better use visual media marketing in fulfillment: 1. Use Slideshows A picture is worth a thousand words, which is why quality images of your product line are often enough to generate sales. You can download free, high-quality programs that allow you to upload images of your products and create slideshows that showcase these items. And for...
5 Simple Ways to Improve Multichannel Fulfillment Marketing
Some businesses do their marketing only one way, and that works for them. However, most fulfillment companies need to market across a variety of channels in order to attract clients. Luckily, multichannel marketing isn’t difficult once you get the hang of it. Here are five simple ways to improve on it: 1. Use Google Shopping Formerly known as Google Products, this utility is a tool that sees companies can pay to list their products on Google’s shopping service. This allows users to compare prices, thereby providing useful knowledge about the competition and their marketing techniques. (more…)
