Black Friday 2014 had some interesting results, especially if you run a fulfillment business. Consider the following for your business, especially for when the next Black Friday comes along:
1. There’s No Such Thing as Too Much Prep
Black Friday is all about shopping and you need to be prepared; this means distributing all your direct marketing, both digital and print, well in advance. It’s important to advertise all of your promotions so it’s clear what you’re offering.