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What is Accuracy in Product Fulfillment?

When dealing with product fulfillment services, “accuracy” is a term with multiple meanings. Aside from the obvious—getting the correct order to the correct customer—accuracy also means being able to fulfill the order within the promised time frame and delivering the product in good condition. In short, accuracy is how well your product fulfillment service can uphold your business’ most basic promise to the customer: that they will receive the item they ordered in the time frame that was promised and in proper condition.

Getting products to clients is the prime job of any fulfillment service. But the question is how to do it. A lot of fulfillment companies wrestle with which service to use to ship their products out.

The two most common means are currently order fulfillment and drop shipping. However, it is still up for debate which one is better. Retailers should weigh the pros and cons of both to determine which option is best for them.

Coffee giant Starbucks and British supermarket chain Asda almost simultaneously had success with a specific mobile marketing strategy. The concept, called “proximity targeting,” isn’t entirely new, but it is very powerful. Which is why fulfillment houses should use it to their own advantage.

Proximity targeting means creating specific ads for mobile media so when clients access them via their mobile device, they are guided to the nearest location of the particular company. In addition, the ad might make them entitled to a bonus at the physical location.

Current changes in direct marketing are as exciting as ever. With rapid expansions in the field, companies are finding that there are new ways to reach consumer audiences and subsequently profit.

To be taking advantage of these new aspects of creative direct marketing means taking note of popular trends in conjunction with new information. It might seem difficult for those unfamiliar with the finer details of direct marketing, but these practices are usually easy, as well as cost-effective. 

It’s ironic that in a field where visual media has never been more prominent, there’s perhaps never been a greater use of words. Despite critics saying that visual media is making us stupid, the information age has lived up to its goal of providing knowledge to the public.

This has become important for marketers and product fulfillment companies. And now, studies are showing that clients want more legitimate information to help educate them in their consumer decisions. The use of informative content as marketing tools is called content marketing, and it can be an excellent way to improve business.

Where We’re At

Today’s technology is pretty incredible. The digital world has become a major means of operation for businesses and personal/social interaction alike. Whether we like it or not, it’s the new frontier for living and doing business.

For those working in product fulfillment, there’s a concern that the transition to the digital world means having to drastically change their operating procedures to adapt to the modern world. But in truth, product fulfillment businesses are actually at an advantage, being able to apply old-school techniques to new tech, helping them grow over time.

Acceptance and Defeat

Business practices have changed since the turn of the millennium, and they’ll continue to change in the coming years. Many analysts note the employment forecasts, and how some jobs are dying off due to changes in modern technology and economic practices.

When you read such information, it’s hard to say what’s true and what’s just perceived negativity. No one can predict the future and what opportunities will be available in the coming years. Worse, some people are making predictions that simply are nowhere close to the truth.