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If you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone.

Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies.

There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015.

With the holidays here and 2015 just around the corner, you can bet that fulfillment clients have some high demands. Not only do they want gifts for their friends and family in time for Christmas, but they want new, impressive products and services for the New Year.

This may sound challenging, and if you run a fulfillment company, you’re likely already busy just trying to meet current demands. But meeting increased demand is actually quite doable; it’s just a matter of expanding your repertoire.

When you have fulfillment overstock, there’s no need to get rid of it; with the right outlet, you can profit from it. Here are a couple ways:

1. Offer a Promotion

This is the easiest method of clearing overstock. If you operate an e-fulfillment service, offer discounts online based on spending a certain amount for a limited time. This method is easy and can help clear space quickly, but be sure to price appropriately.

Late deliveries, poor product quality, bad product care; there are merchandise fulfillment problems faced by many fulfillment centers. These problems of course need to be rectified, but many businesses don’t even know the source of the problem, and by the time they figure it out, it’s too late to save the business.

Storage is an area that has become more refined to prevent these problems. If you’re questioning the quality of your warehousing facilities, here are some ways to repair the storage that holds your goods. 

If you haven’t already done so, consider the events just around the corner: back-to-school, Halloween, Thanksgiving, Hanukkah, and Christmas, all of which take place over a few months. You need to be ready to profit from them, as clients are going to need your fulfillment center more than usual. Here’s what you need to consider.

Goods

If your products don’t change much season-to-season, not much is done differently. But if you alter your product line according to the seasons, you have more opportunities for sales.

It’s ironic that in a field where visual media has never been more prominent, there’s perhaps never been a greater use of words. Despite critics saying that visual media is making us stupid, the information age has lived up to its goal of providing knowledge to the public.

This has become important for marketers and product fulfillment companies. And now, studies are showing that clients want more legitimate information to help educate them in their consumer decisions. The use of informative content as marketing tools is called content marketing, and it can be an excellent way to improve business.

There’s always a market for imported specialty goods. However, changes to importing laws are stymieing a lot of people involved in the merchandise fulfillment importing process.

Once these laws are on the books, you, as the importer, have to be ready to determine how these regulations will affect your ability to acquire and sell imported goods. You may even have to revise your fulfillment service to accommodate these new laws.

If you’re going to be in business, you need a web site, and product fulfillment is no exception.

In all likelihood, you already have a web site that showcases your product line and ordering information. However, there are other aspects of having a great web site that you may not be aware of. Having a checklist can help you touch up your web site so it’s more impressive than the competition’s and very client-friendly.

The shipping networks of product fulfillment are complex and intricate; getting products where they need to go is no easy task. That’s why in today’s tough, competitive economic environment, product fulfillment businesses have to take these networks into account if they want operations to run smoothly.

The key to logistics management is anticipating when business is high and meeting the demand. Here are things you can do to be prepared to better move and deliver products.

People have always desired specialty items. And if they’re what people want, it stands to reason that providing them could be a great source of income. As a product fulfillment business that’s already providing products to consumers, offering specialty items doesn’t require too much extra effort. If this sounds like a profitable venture, be aware that there’s certain aspects of offering unique items that differ from selling more traditional items.