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Creating Transparency in Fulfillment

Customer Order FulfillmentWhile a bit of a buzzword, “transparency” is nonetheless an important term, if only because trust is hard to obtain these days. That’s why fulfillment companies have to work hard to create that trust by having some form of transparency in place so customers see that they are legitimate.

Here’s a short list of things to incorporate to create transparency in fulfillment:

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5 Fulfillment Lessons from the Apple Watch’s Marketing

Direct Marketing SolutionsIf you’ve been keeping up with business and technology news, you’ve likely heard of the Apple Watch, a wristwatch that has all the functions of an iPhone.

Recently, it was also announced that the Apple Watch is introducing its first ad platform courtesy of software company TapSense. This is a new step in m-commerce and is going to have a big impact, even for fulfillment companies.

There are some important things to take from the Apple Watch and its marketing which fulfillment companies can apply to their own marketing in 2015.

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5 Simple Ways to Improve Multichannel Fulfillment Marketing

Direct Marketing SystemsSome businesses do their marketing only one way, and that works for them. However, most fulfillment companies need to market across a variety of channels in order to attract clients.

Luckily, multichannel marketing isn’t difficult once you get the hang of it. Here are five simple ways to improve on it:

1. Use Google Shopping

Formerly known as Google Products, this utility is a tool that sees companies can pay to list their products on Google’s shopping service. This allows users to compare prices, thereby providing useful knowledge about the competition and their marketing techniques.

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5 Ways to Better Focus Your Fulfillment Ventures in 2015

Distribution and FulfillmentTo say that 2014 was a crazy year for fulfillment would be an understatement. Between the rise of digital commerce and significant changes in retail sales, distribution and fulfillment services are evolving rapidly.

Now that 2015 is here, it’s time to look back and see what lessons can be learned from 2014 and what can be done to make your 2015 fulfillment year the best yet.

1. Sell Internationally

The recent news about developed U.S.-Cuba relations, combined with the rise of e- and m-commerce, means that your order fulfillment can and needs to go global. There’s a lot of international demand and now you’ve got the tools to access it. Provided you abide lawfully, you can send products across borders that may not have been possible to send before.

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About Fulfillment Payment Options

E-commerce FulfillmentWhile cash and checks may still be viable options, if you’re working in fulfillment, you have to employ the best payment tools and options available.

You want to make sure you get paid in the most safe and secure fashion possible, but you also want to give your clients the best means of paying you. Customers appreciate having easy payment interfaces and will be more likely to use your fulfillment company again if they have that kind of flexibility. Below explains how to have options that are secure, easy, and quick.

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Maintaining Retail-E-Commerce Fulfillment Duality

distribution fulfillmentIt’s possible you prefer to sell products via mail or a local outlet while being aware of the increase in favor for e-commerce fulfillment services. Both have equal advantages and disadvantages, so which do you choose? The answer is both.

Not only is it possible to amalgamate mail-retail fulfillment with e-fulfillment services, but it’s actually a great way to diversify your operations and increase profits.


If you already understand retail and mail fulfillment solutions, you’re halfway there; now you just have to incorporate digital fulfillment.

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Fulfillment Mobile App Design Tips

e-commerce FulfillmentYou might think that, as a fulfillment business, mobile apps aren’t of much use to your field. However, with the current increase in mobile-based e-commerce order fulfillment, you might want to think again, as Apps have their benefits.

If you want to create an app for your business, consider the following:

1. Coding

Depending on you and your employees’ skill with digital design, your app may not be created in-house.

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How to Make the Most of Fulfillment Overstock

Fulfillment OverstockWhen you have fulfillment overstock, there’s no need to get rid of it; with the right outlet, you can profit from it. Here are a couple ways:

1. Offer a Promotion

This is the easiest method of clearing overstock. If you operate an e-fulfillment service, offer discounts online based on spending a certain amount for a limited time. This method is easy and can help clear space quickly, but be sure to price appropriately.

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Making the Most of Your Fulfillment E-Mails

Online FulfillmentWith fulfillment business picking up as the holidays approach, it’s time to look over your e-mails. You likely have an e-mail mailing list used to promote your product line and even offer promotions to boost sales. However, a closer examination is necessary to see if they are truly benefiting your e-commerce order fulfillment.

Desktop and Mobile

To better organize your e-mails, you need to divide them based on what products you are offering into multiple mailings; you don’t want a single e-mail overloaded with information.

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Advantages of Segmenting Your Fulfillment Marketing

Fulfillment MarketingMarketing just isn’t what it used to be. Before, a print ad or a flyer might have been all that was necessary to attract customers. But the media has changed, with it, the marketing formats.

Fulfillment companies have had to make concessions as a result. Whereas a business may have once been performing direct marketing through the mail, now their marketing is most likely primarily digital. Now it’s a matter of organization, and by segmenting your marketing, you can better plan and monitor your releases.

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