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6 Common Mistakes Rookies Make with Direct Mail Marketing

direct mail servicesDirect mail is a tough means of marketing to master, and many fulfillment companies have burned the midnight oil trying to get their direct mail copy, graphic content, and mail packaging structure right so they appeal to audiences.

But more importantly, there are some mistakes to avoid, and doing so can save you time and money while making your business more successful.

Below are six of the most common mistakes that you need to avoid in your direct mail marketing activities, especially if you’re a rookie to the field:

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9 Reasons to Use Direct Mail Marketing Instead of E-Mail Marketing

direct mailIt might be hard to believe that, even in this day and age, direct mail still has a purpose. After all, with the current move to digital, it might be shocking to learn that direct mail marketing has a place.

You might have heard the usual criticisms of direct mail: high front-end costs, low returns, and wasted paper. However, here are nine good reasons why direct mail marketing is beneficial to fulfillment businesses:

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