Blog Archives

Many in fulfillment think print is dead. And with the prevalence of mobile devices and electronic media, there’s reason to believe this. But what about banner ads at trade shows? Flyers in the mail? Business cards? Annual reports and catalogs? These all require print media, which, in some cases, is the only option available to gain new clients.

Here are four benefits of digital printing:

To say that 2014 was a crazy year for fulfillment would be an understatement. Between the rise of digital commerce and significant changes in retail sales, distribution and fulfillment services are evolving rapidly.

Now that 2015 is here, it’s time to look back and see what lessons can be learned from 2014 and what can be done to make your 2015 fulfillment year the best yet.

1. Sell Internationally

The recent news about developed U.S.-Cuba relations, combined with the rise of e- and m-commerce, means that your order fulfillment can and needs to go global. There’s a lot of international demand and now you’ve got the tools to access it. Provided you abide lawfully, you can send products across borders that may not have been possible to send before.

While it’s easy to criticize people using older technology for not getting with the times, it’s easy for your product fulfillment business to do the same thing. And unfortunately, this can be a mistake that leads to reduced sales. This can be avoided through creativity, new ideas, and stimulated business activity.

Watch and Learn

Before you set about doing creative direct marketing or any other revisions to your business, take a good look around your industry for ideas.

Grand Royal

 If you’ve been in product fulfillment for a while, you are likely looking to work inside your comfort zone. In other words, you want to find a way to work on a regular basis that allows you to be the most effective you can be, while still bringing in the most profits you can. Pros are always looking to see what procedures are easiest for them, and then trying to perform those processes for as long as possible.

Getting Away from It All

 First, there was the studio, then the den, the garage, and now the “man cave” or in-house salon. Humans have always gravitated to areas where they can get away, relax, and often focus on something of interest. Be it for pleasure or for purpose, those getaway spaces are areas of fascination and creativity for many, and even now they are actively sought after by a huge portion of the public.

With the digital world being what it is today, such getaway spaces seem to be almost needed.

The Bigger They Come

People today are pretty particular about all aspects of their lives. The obesity epidemic news of a half-decade ago has made us very careful about the food we eat and being more active, the news about today’s wars has made us more aware of social issues, and the memories of the recent global economic disaster have made us very financially observant, to say the least. If the days of wine and roses were once upon us, they have since passed.