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You know what you want and so do your clients. The trouble is performing customer order fulfillment successfully on a regular basis, as is expected of any credible product fulfillment business.

That’s why many people turn to pick-and-pack fulfillment or order picking, outsourced solutions that ensure clients receive what they ordered. If you feel these could benefit your business, there are some things you should consider first, as not every service is the same.

Content marketing is quickly becoming the latest business trend and it’s seeing strong results. If your product fulfillment business is having a hard time getting the hang of content marketing, consider these tips to better your understanding and improve your campaigns.

1.  Have Quality Content

Unlike some older forms of direct marketing, you want your content to provide information rather than being focused entirely on sales. Think about your industry and who you are marketing towards, both in terms of business-to-business (B2B) and business-to-client (B2C). What do they want to know about? What’s new and developing in the field? Do your research and incorporate it into your content.

To say that 2014 was a crazy year for fulfillment would be an understatement. Between the rise of digital commerce and significant changes in retail sales, distribution and fulfillment services are evolving rapidly.

Now that 2015 is here, it’s time to look back and see what lessons can be learned from 2014 and what can be done to make your 2015 fulfillment year the best yet.

1. Sell Internationally

The recent news about developed U.S.-Cuba relations, combined with the rise of e- and m-commerce, means that your order fulfillment can and needs to go global. There’s a lot of international demand and now you’ve got the tools to access it. Provided you abide lawfully, you can send products across borders that may not have been possible to send before.

While cash and checks may still be viable options, if you’re working in fulfillment, you have to employ the best payment tools and options available.

You want to make sure you get paid in the most safe and secure fashion possible, but you also want to give your clients the best means of paying you. Customers appreciate having easy payment interfaces and will be more likely to use your fulfillment company again if they have that kind of flexibility. Below explains how to have options that are secure, easy, and quick.

Many people have difficulty networking; it’s natural for people who get nervous around others or lack social skills. However, if you work in fulfillment, you have no choice but to network. If you want cheaper deals, to work with the best, and for your business to last, they’re all tied to networking.

The good news is that networking is now both easier and more creative; it’s not just about having a large presence anymore. Here’s some info about the new techniques you can use.

Marketing is hard enough, no matter what the medium. But with the advent of the Internet, there are new marketing strategies available. When it comes to product fulfillment, one viable option is e-mail marketing, which is cheap and always effective for both business-to-consumer (B2C) and business-to-business (B2B) marketing. Here are some tips to help make e-mail marketing a dependable client strategy:

When the Internet first became domesticated two decades ago, many theorists told us the information age was coming—and they’ve more than proved themselves correct. But many fail to observe how to use all this information.

Those in fulfillment are often unaware of the power of information media and how to use it simply and effectively. For instance, product and business descriptions are one good way to subtly use information media to attract more consumers.

Several fulfillment publications recently released statistics about various operation channels. Their findings were not so much shocking as they were a healthy dose of reality.

If you’re operating a fulfillment center, it’s wise to keep up-to-date on such information. These reports may force you to reassess your channels and redirect your efforts to improving them, especially considering how competitive fulfillment businesses are these days.

If you have a large workload and cannot do it alone, it may be time to consider a partner. But if you’re uncertain about your prospects—perhaps you’ve heard some horror stories—you should know that, provided you find the right partner, the good can far outweigh the bad. Here are a few possible options for businesses to work alongside:

1. Other Fulfillment Houses

As the saying goes, if you can’t beat them, join them. If you know of a rival company that might be willing to work with you—perhaps they handle similar products—present them with an offer. You may be surprised by who you can successfully work with!

With fulfillment business picking up as the holidays approach, it’s time to look over your e-mails. You likely have an e-mail mailing list used to promote your product line and even offer promotions to boost sales. However, a closer examination is necessary to see if they are truly benefiting your e-commerce order fulfillment.

Desktop and Mobile

To better organize your e-mails, you need to divide them based on what products you are offering into multiple mailings; you don’t want a single e-mail overloaded with information.