Miami, FL (PRWeb), October 30, 2014 – APS Fulfillment, Inc., one of the nation’s leading cost-effective fulfillment and integrated direct mail marketing companies, is weighing in on the upcoming holiday season and why brands need to exceed fulfillment expectations.

“With Thanksgiving and the holidays just around the corner, it’s not too late for e-commerce brands to start thinking about meeting the demands of seasonal shoppers,” says Charles Aultman, president of APS Fulfillment, Inc. “This is especially true in light of last year’s fulfillment challenges.”

Aultman explains that widespread delays to Christmas deliveries last year made headlines, with shipping companies initially being blamed for the fiasco. Ultimately, it was discovered that retailers were responsible for the majority of the delays. Most of the issues were attributed to internal processing errors or a failure to upgrade shipping.

According to Aultman, to stay competitive during the holiday season, e-commerce retailers need to exceed their customers’ expectations. To do this, brands must rethink their fulfillment strategy and be prepared to meet their customers’ higher standards. E-commerce retailers also need to use a fulfillment company that can handle seasonal traffic and an uptick in demand from online shoppers.

“Failing to follow through on what’s promised can be costly for online retailers, as only 11% of consumers will shop with a retailer again if their holiday shipping guarantee isn’t met,” he adds. “Put another way, brands will lose 90% of their online customers if they don’t follow through on what they promise; that means they need to keep delivery promises and ship what people actually ordered.” (Source: “Essential Holiday Customer Service Data & Best Practices,” Stella Service web site, September 2014;

Aultman observes that to make delivery promises and ensure order accuracy, e-commerce brands need to hire a fulfillment company that is close to all major transportation hubs. Companies that use APS Fulfillment, Inc. can get their products received, inventoried, and shipped in two days. APS Fulfillment, Inc. also has the most advanced workflow processes; this reduces the time required to pick, pack, and ship orders as quickly and accurately as possible.

“It’s also imperative that online retailers can trust their fulfillment company to handle time-sensitive seasonal order spikes,” Aultman concludes. “APS Fulfillment’s real-time shipping solution can connect a brand’s online shopping cart and receive orders the second they’re placed. This streamlines and speeds up the process; ensuring happy customers this holiday season.”

APS Fulfillment, Inc. is one of the United States’ leading cost-effective fulfillment and integrated direct mail marketing companies, offering affordable and real-time fulfillment services to small, medium, and large companies. Its state-of-the-art technology provides turnkey solutions for high-volume perfect-match mailings, personalized direct mail, snap-pak mailers, postcards, and triple-tabbed booklets. More information on APS Fulfillment, Inc. is available by visiting the firm’s web site  or by calling 954-582-7450.