direct response fulfillmentIf your fulfillment center hasn’t received a decent-sized order recently or your latest direct marketing campaigns have flopped, it may mean the clients are no longer as interested as they used to be.

This can happen to any order fulfillment business. If it happens to yours, client feedback is often what’s needed to make a difference. Qualitative research helps you to assess certain problems and can provide you with the answers you need to improve your business.

Questionable Methods

If you’ve been in the fulfillment business a while or are knowledgeable about qualitative research, the good news is that you can still use a lot of the older methods with your clients and still see results.

Depending on your budget, you can use focus groups, shadowing, over-the-phone interviews, or one of several other options. The only thing you need to make sure of beforehand is that you know exactly was sort of problems you’re having and what questions you want to ask clients so that they can respond accordingly. For example, you may wish to ask if your e-commerce fulfillment services have been satisfactory or if your direct response fulfillment services got their products to them on time.


Qualitative research takes time—time you may not have. There may also be instances where clients aren’t comfortable providing answers to your questions, making it hard to get definite results. Luckily, technology offers a solution. Many fulfillment centers are performing surveys digitally via e-mail and social media, which helps generate results faster and easier.

Modern surveys have to be filled out quickly and frequently to maintain quality control. A third-party service can help ensure that the results are collected properly; reputable ones include SurveyMonkey and Key Survey.

Need solutions to your product fulfillment problems? APS Fulfillment, Inc. has the knowledge and services to make your direct mail and product fulfillment ventures more successful. Contact APS Fulfillment, Inc. by e-mail at, visit their web site at, or phone toll-free at (954) 582-7450.