Americans are moving at a rate of over 40 million people each year. That’s a lot of customers lost and potential customers gained for local businesses. Seeing how approximately 80% of these movers will try a new restaurant before or after their move, getting out in front of the competition is paramount to nabbing these new consumers. Direct mail marketing is a great way to get this done, particularly brochure mailing to introduce consumers to your restaurant.
As a restaurant owner, your chances to engage these movers are best when they first move in. Statistics show that 80% of movers will redeem a coupon from local merchants. Restaurant direct mail marketing helps you get into the mix and offer these customers your best deals the minute they set foot in your neighborhood.